She used specific detail when bringing the 20-piece collection to life. Nordstrom worked to acquire a partnership with Lynel after seeing the success of her brand online. “While running my boutique, I took courses on fashion design, networked in the industry until I found a few great manufacturers that were willing to walk with me as I grew in my design,” Lynel said. I wanted to elevate from only being a boutique owner that curated fashion to being respected as a designer that created fashion.”Įven while running her own flourishing business and securing celebrity clients like Saint John, Chris Brown, and Eric Bellinger, Lynel continued to educate herself on how to take her brand to the next level and grow as a businesswoman. “Year after year, I just try to be a better version of me. “I believe that my journey to Nordstrom began the moment I decided to truly serve my girl, the glam girl on the go in excellence,” she explained.
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